1. CRM Handbook, The: A Business Guide to Customer Relationship Management
This insightful book by Mary O’Brien and Jill Dyché serves as a foundational guide for understanding the intricacies of Customer Relationship Management. With its clear framework and practical examples, the authors delve into the mechanisms of managing customer relationships effectively. Whether you are a seasoned professional or a newcomer to the field, this handbook will equip you with the necessary strategies to enhance customer engagement, streamline communications, and ultimately drive business growth. 
2. Mastering Microsoft Dynamics CRM 2016
Deepesh Somani’s advanced guide focuses on customizing and developing Microsoft Dynamics CRM 2016 to meet specific business needs. As software continues to evolve, this book takes a deep dive into features and functionalities that enable businesses to maximize their investment in CRM. Readers will uncover tips and tricks to enhance their experience, making this book essential for anyone looking to leverage Dynamics CRM to its fullest potential. 
3. Salesforce CRM – The Definitive Admin Handbook
Paul Goodey’s definitive handbook is a must-read for Salesforce administrators looking to enhance their skills. The book offers a comprehensive overview of building, configuring, and customizing Salesforce CRM solutions. With an emphasis on practical tips, it guides readers through common challenges and advanced features, empowering them to create robust environments for their business needs. This is the perfect resource for both new and experienced Salesforce users. 
4. Salesforce CRM – The Definitive Admin Handbook: Build, configure, and customize Salesforce CRM and mobile solutions, 5th Edition
This fifth edition from Paul Goodey builds upon its predecessors with updated content to remain relevant in the fast-moving world of Salesforce. Not only does it include comprehensive steps to configure the platform, but it also addresses mobile solutions, catering to the evolving needs of professionals. Whether you’re aiming for an introduction or require advanced techniques, this handbook covers all bases. 
5. Mastering Salesforce Reports and Dashboards
David Carnes introduces readers to the powerful capabilities of Salesforce reporting and dashboards in this essential guide published in 2023. By focusing on data interpretation and actionable insights, Carnes provides strategies that drive informed business decisions. This resource is invaluable for professionals seeking to elevate their data analysis capabilities within Salesforce, ensuring that critical metrics are not only recorded but also utilized effectively. 
6. The CRM Handbook: A Comprehensive Guide to Building Customer Relationships
SAN JAI’s handbook serves as a strategic blueprint for building strong customer relationships in today’s digital landscape. The comprehensive approach combines modern CRM strategies with essential practices to support business growth. Ideal for entrepreneurs and established businesses alike, this guide emphasizes the importance of digital tools in fostering connections that drive customer loyalty. As you navigate the ever-changing market, this book becomes a critical ally. 
7. Symplectic Geometry of Integrable Hamiltonian Systems
For those enthralled by the mathematical underpinnings of CRM applications, this book by Michèle Audin, Ana Cannas da Silva, and Eugene Lerman bridges the gap between advanced mathematics and CRM systems. The exploration of symplectic geometry provides in-depth insights into integrable Hamiltonian systems, offering unique perspectives that are beneficial for researchers and practitioners alike. This book is a gem for academics and professionals interested in the theoretical side of CRM technologies. 
8. Microsoft Dynamics CRM 2016 Unleashed
Marc Wolenik’s extensive coverage of Microsoft Dynamics CRM in this book is tailored for IT professionals looking to maximize their proficiency. This resource includes expanded content on Parature, ADX, and FieldOne, ensuring users have a holistic view of the platform’s capabilities. Beginners and seasoned users will find great value in the practical insights provided to handle the platform effectively. 
9. Microsoft Dynamics CRM 4 For Dummies
This accessible guide by Joel Scott, David Lee, and Scott Weiss is perfect for those who might be intimidated by CRM systems. Simplified language and step-by-step instructions make it an inviting read for beginners. The book covers the essentials of Microsoft Dynamics CRM 4, allowing users to transition smoothly into utilizing CRM technology in their organizations. 
10. Building Safe Systems in Aviation: A CRM Developer’s Handbook
Norman MacLeod’s specialized handbook focuses on the importance of CRM in building safe systems in aviation. With practical frameworks and guidelines, this book outlines how to incorporate CRM principles into aviation operation. It’s an indispensable resource for aviation professionals, emphasizing the critical role of CRM in maintaining safety standards and operational efficiency. 
