Discover the World of Marketing Analytics

In today’s data-driven market, understanding marketing analytics is indispensable for every business professional. Whether you’re new to the field or looking to sharpen your skills, the following books are essential reads that provide valuable insights and practical knowledge. Dive into this curated list!

1. Practical Marketing Analytics

Authors: Dekker Fraser, Tom Brooks, 1204869 B.C. LTD
Price: $6.08
Publication Date: July 23, 2020

“Practical Marketing Analytics” is a comprehensive resource that bridges the gap between marketing strategies and data-driven decision-making. This book explores essential concepts in web analytics, customer analytics, and marketing metrics that marketers must understand. The authors provide clear explanations, practical examples, and actionable insights that can be applied in real-world scenarios. Whether you’re aiming to improve customer engagement or optimize product marketing strategies, this book equips you with the tools needed to succeed in the data-centric landscape of marketing.

2. Matomo – The Big Book About Web Analytics

Authors: Ronan Chardonneau, Frédéric Forster, Stefan Koning, Peter Makkes, Marcus Österberg, Diana Furber
Price: $35.00
Publication Date: March 26, 2023

This book is a definitive guide to Matomo, one of the most popular free web analytics tools available today. Covering everything from the basics to advanced features, this comprehensive guide helps marketers harness the power of Matomo for their analytics needs. By using real-life case studies and practical applications, the authors lead you through setting up, configuring, and extracting valuable insights from the platform. A must-have for anyone looking to enhance their web analytics capabilities at a lower cost!

3. Web Analytics Demystified

Author: Eric Peterson
Price: $1.74
Publication Date: March 2004

“Web Analytics Demystified” is a great introduction for marketers who are beginning their journey into the world of web analytics. Eric Peterson simplifies complex concepts and helps you understand how website data can influence business decisions. With practical examples and straightforward explanations, Peterson equips you with the knowledge to analyze your online performance effectively. If you’re looking to enhance your understanding of web analytics and how it impacts your business, this book is a great starting point.

4. Practical Google Analytics and Google Tag Manager for Developers

Author: Jonathan Weber
Price: $52.17
Publication Date: October 29, 2015

For developers looking to master Google Analytics and Tag Manager, this book is packed with practical advice and solid instruction. Jonathan Weber covers everything from installation and configuration to advanced tracking and reporting techniques. The step-by-step approach allows readers to grasp complex topics easily, making the book suitable for both beginners and advanced users. This book ensures you make the most out of Google’s powerful tools!

5. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Author: Mike Grigsby
Price: $4.54
Publication Date: April 24, 2018

Mike Grigsby provides marketers with essential tools and techniques to enhance consumer insights and decision-making in”Marketing Analytics.” The book focuses on practical data analysis methods that help marketers understand their audience better and tailor their strategies effectively. By employing real life examples and clear methodologies, Grigsby brings complex data analysis concepts to a level that is accessible and actionable. This book is essential for any marketer seeking to leverage analytics for business growth.

6. Digital Analytics for Marketing

Authors: A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Price: $63.96
Publication Date: January 25, 2024

“Digital Analytics for Marketing” is poised to become a classic reference for marketers seeking to understand data and analytics in digital marketing strategies. The authors cover various topics, including measurement frameworks and digital strategy, making this book a comprehensive resource for today’s marketers. Insightful case studies and best practices empower readers to apply their learning directly to their marketing analyses. If you are dedicated to staying ahead in the digital marketing realm, this is the book for you.

7. Information Dashboard Design

Author: Stephen Few
Price: $31.68
Publication Date: August 15, 2013

In his book, “Information Dashboard Design,” Stephen Few shares effective practices for creating data dashboards that offer clarity and actionable insights. As dashboards are critical in data visualization, Few’s guidance ensures that marketers can make informed decisions quickly. He covers a range of design principles and offers practical examples, making it a must-read for anyone involved in reporting and data visualization.

8. Marketing Analytics Dashboards Design

Author: Issam Arab
Price: $14.99
Publication Date: July 28, 2024

Issam Arab’s “Marketing Analytics Dashboards Design” guides readers through the effective design of analytical dashboards using Figma and Google Looker Studio. Readers will learn how to transform complex data into engaging visual analytics that are easy to interpret. In an age when dashboards are the centerpiece of business intelligence, this book is essential for ensuring your insights are presented in a visually appealing and understandable manner.

9. Automated Data Collection with R

Authors: Simon Munzert, Christian Rubba, Peter Meißer, Dominic Nyhuis
Price: $67.16
Publication Date: January 20, 2015

For professionals looking to incorporate programming into their marketing analytics toolkit, “Automated Data Collection with R” offers a powerful perspective. The authors delve into web scraping and text mining techniques that help analysts collect and process data effortlessly. This practical guide demystifies the R programming language for marketers and shows how automation can streamline data collection. If you aim to elevate your analytics game, this book is a critical asset.

10. Learning Google Analytics

Author: Mark Edmondson
Price: $39.49
Publication Date: December 20, 2022

“Learning Google Analytics” is perfect for marketers seeking to effectuate business impact and drive insights using the popular analytics tool. Mark Edmondson comprehensively explains how to navigate Google Analytics and leverage its features for comprehensive business analysis. With practical strategies and real-world examples, this book enables readers to harness Google Analytics effectively to gain deep insights into user behavior.