Must-Read Books on Customer Relationship Management
The world of customer relationship management (CRM) is vast and evolving, driven by the need for businesses to better understand and meet the needs of their customers. Here’s a selection of must-read books that delve into different aspects of CRM, offering valuable insights and strategies for success.
SAP CRM: SAP Customer Relationship Management Processes, Functions, and Configuration
Author: Chandrakant Agarwal
Price: $100.00
Publication Date: October 30, 2015
This comprehensive guide explores the ins and outs of SAP CRM, making it an essential read for anyone working with SAP software. Agarwal expertly dissects CRM processes, functions, and configuration, providing a roadmap for users to maximize the benefits of this powerful tool. His indepth explanations and practical insights will help you understand how to leverage SAP CRM effectively, whether you’re an administrator or an end-user.
HubSpot CRM Simplified
Author: J. Ramanathan
Price: $10.00
Publication Date: April 1, 2020
If you’re looking to harness the power of HubSpot CRM to win more customers and boost your business, this book is a practical guide you shouldn’t miss. Ramanathan provides actionable strategies for navigating HubSpot’s user-friendly interface, making it accessible for novices while still offering advanced tips for experienced users. Its affordability and rich content make it a steal for anyone wanting to enhance their CRM skills.
The 2009-2014 Outlook for Customer Relationship Management Software in Africa, Europe & the Middle East
Author: International, Icon Group
Price: $325.00
Publication Date: July 29, 2009
This book provides a critical analysis of the CRM software market across various regions. A must-read for business strategists and analysts, it highlights changing trends and future projections vital for decision-making. If you’re focused on these markets, this detailed outlook will provide essential data for shaping your CRM strategies.
The 2021-2026 World Outlook for Customer Relationship Management Software
Author: Parker Ph.D., Prof Philip M.
Price: $995.00
Publication Date: February 13, 2020
This extensive report provides invaluable insights into CRM software prospects over a five-year span. Prof. Parker discusses innovations, challenges, and growth strategies for businesses looking to scale their CRM efforts. A detailed document like this is perfect for executives and enterprises aiming to stay ahead in the competitive CRM landscape.
CRM: Redefining Customer Relationship Management
Author: Jeffrey Peel
Price: $40.38
Publication Date: June 14, 2002
Peel’s book offers a refreshing perspective on CRM by redefining its role in today’s digital landscape. This book encourages readers to rethink conventional practices and embrace innovative approaches that enhance customer engagement. It is a) diverting perspective that promises to inspire and challenge traditional CRM methodologies.
CRM For Dummies
Author: Lars Helgeson
Price: $18.00
Publication Date: June 16, 2017
This title lives up to its name by demystifying CRM for beginners. Helgeson’s no-nonsense approach breaks down complicated concepts into digestible bits, making it perfect for those new to CRM. With practical examples and straightforward tips, this book serves as an excellent entry point for anyone looking to familiarize themselves with CRM fundamentals.
The History of Customer Relationship Management Software
Author: Henri van Maarseveen
Price: $2.99
Publication Date: January 3, 2023
This compact history dives into the evolution of CRM software, tracing its roots and developments. Understanding this history is crucial for grasping the current trends and future directions of CRM technologies. This concise read offers a unique perspective that every CRM professional should appreciate. Enjoy its low price for high-quality information!
Customer Relationship Management: Concepts, Applications and Technologies
Authors: Daniel D. Prior, Francis Buttle, Stan Maklan
Price: $58.88
Publication Date: January 23, 2024
This book offers a holistic view of CRM, encompassing fundamental concepts, practical applications, and the latest technologies. A collaborative piece from experienced authors, it serves as a great tool for students and professionals alike. Understanding these components is vital for enhancing customer experience and driving business growth.
Customer Relationship Management: Concepts and Technologies
Authors: Francis Buttle, Stan Maklan
Price: $67.50
Publication Date: February 2, 2015
Continuing from previous works, this book delves into both the conceptual and technological aspects of CRM. Buttle and Maklan combine their expertise to provide a thorough overview of CRM systems, making it applicable for both academic and practical applications. Anyone seeking a deeper understanding of how technology shapes customer relationships should consider this insightful read.
Customer Relationship Management Software: Maximize Value And Increase Profits From Your CRM
Author: Abraham Kretlow
Price: $5.99
Publication Date: November 11, 2022
Kretlow’s guide emphasizes maximizing returns from CRM investments. The strategies outlined within are suitable for business owners and managers who are serious about enhancing their CRM capabilities and ultimately driving profitability. With actionable insights and a low price point, it’s a no-brainer for those looking to elevate their CRM practice.
